It can be frustrating to wait in line at the supermarket. Sometimes it’s really busy, the lines are long – and you find yourself counting the minutes as the customer in front of you requires a price check.
It’s particularly irritating if you’re in a hurry and have just a few items in your basket. However, you can only imagine the pressure some people feel when they’re holding up others. No one likes to be that man or woman who makes everyone wait.
Interestingly enough, when customers at a specific grocery store took notice to a particularly slow lane – there was a sign near the register that explained it all…
A supermarket chain in Scotland recognizes that some people need a little extra time when paying for their items, so came up with a special checkout lane where they wouldn’t feel rushed. This is especially helpful to those struggling with issues such as dementia.
People who have memory loss may get flustered when it’s time to find cash or a credit card while impatient shoppers stare at their backs.
The lane is also available to those with autism, social anxiety, and even parents shopping with small children.
The Tesco store in Forres has created what they call a “relaxed checkout lane.” It allows customers to talk with the cashier, ask for help, and overall take more time with their purchases.
The idea came about when Wendy Menzies, a dementia advisor for Alzheimer Scotland, visited the store to deliver a dementia awareness seminar. The community has many residents battling Alzheimer’s disease and dementia. Sadly, about 25 percent live alone.
A Tesco Forres employee recommended creating a more relaxed space for those who need it.
Wendy told TODAY:
“It can help take some of the pressure off and hopefully then it will encourage people to still go out and about and participate in things that they’ve always done.”
The lane is open certain days a week. Cashiers are trained by Alzheimer Scotland so they can give their customers the best experience possible.
A sign tells shoppers they can take as long as they need and warns that there may be a wait. It reads:
Feel free to take as long as you need to go through this checkout today
Please be aware that you may experience a wait to complete your transaction
In the United States, the number of people with Alzheimer’s disease is growing. According to the Alzheimer’s Association, currently more than 5 million Americans are coping with the disease. An idea like this would make it easier for the elderly to comfortably shop for themselves.
Watch the video below to see this checkout lane in action. Do you think it’s a good idea?